Creative Services Director

First Databank (Fdb) - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

Publishing Industries

About the position

The Creative Services Director at KCCI is a dynamic leadership role focused on bringing the station's brand to life through impactful, research-driven marketing campaigns across various platforms. This position requires a strategic and creative individual who can manage multiple projects while inspiring an award-winning creative team. The role involves elevating the visual identity of Iowa's leading news station and ensuring effective communication with the audience through television, digital, social media, and streaming channels.

Responsibilities

• Create, lead, and implement the brand marketing for KCCI and its associated platforms.
• Manage production of compelling image, sweeps, and special event campaigns across all platforms.
• Identify dynamic multi-platform strategies to increase brand awareness and ratings.
• Oversee the creative team in producing targeted station/news/weather images and special reports.
• Oversee the Commercial Production team to create marketing for local advertisers.
• Provide inspiration and strategic direction to grow the creative team's skillset.
• Produce and post targeted social media marketing content.
• Collaborate and execute outside media advertising efforts.
• Liaison with network and community partners regarding promotional activities.
• Manage television promotional inventory across KCCI and its digital platforms.
• Develop and monitor the annual department budget and expenses.

Requirements

• 3 years in station marketing, promotion, or brand management.
• Strong creative writing skills and ability to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
• Ability to conceive and critique creative concepts and graphic designs for branding.
• Effective collaboration and communication skills with news staff and interdepartmental personnel.
• Valid driver's license with a good driving record required.
• Relevant college degree preferred or equivalent work experience.

Nice-to-haves

• Equivalent military training from Defense Information School (DINFOS) and associated experience.

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet family needs.