Creative Strategy Lead, Food & Beverage

About the position

We are looking for a dynamic and experienced Creative Strategy Lead to join our Creative team, focused on our Food & Beverage audience. You will develop and implement campaign, creative, and brand strategies for our Food and Beverage Creative team, ensuring compelling creative output across all Food & Beverage efforts. This role involves an in-depth understanding of food and beverage businesses, and close collaboration with the marketing, creative, and product teams to increase brand growth, awareness, and engagement for the Food & Beverage audience. You will report into the Head of Creative Strategy at Square, sitting embedded within the Square Creative organization.

Responsibilities

• Develop and brief campaigns and larger GTM efforts
• Create detailed creative briefs for marketing campaigns, ensuring alignment with brand messaging and integrated marketing briefs.
• Partner with the creative team to bring creative concepts and campaigns to life; constantly guide the team throughout development on messaging and aligning to overall strategy.
• Develop in-depth audience and cultural insights
• In partnership with the research team, conduct seller and market research to gather valuable insights into target audience behaviors, needs, and preferences.
• Drive high quality creative work
• Provide strategic direction and feedback to the creative and marketing teams to enhance the quality and impact of marketing programs.
• Serve as a necessary liaison between Marketing and Creative
• Play a role as 'creative interpreter' between marketing and creative, alongside creative leadership.

Requirements

• 12+ years of creative and/or brand strategy experience, MUST have both agency side and in-house experience, with a bachelor's degree.
• Seniority in the strategic space - You should be a senior expert in the strategy space, able to navigate projects as a key leader on the Food & Beverage Creative team.
• Experience working in food and beverage businesses - with a deep passion for restaurants, understanding of the industry, and the joy they bring to their communities.
• Deep love and obsession with culture and how it impacts brands, creativity, and businesses of all sizes.
• Ability to guide, foster, and shape creative work. You should identify as that strategist that creatives consistently turn to to answer the hard problems - and someone who knows the most important part of their job is enabling amazing creativity.
• Strong storytelling skills - You are an expert at taking in large amounts of information and summarizing it down to its simplest parts - and building a compelling story out of it all.
• Strong influence - You are an expert at communicating with senior leadership, to drive shifts in overall brand and product strategy.

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning