Creator Strategy Manager

$148,000 - $235,000/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The Creator Strategy Manager will play a pivotal role in shaping the product strategy that powers the passion economy, offering economic opportunities for creators who inspire creativity and provide value to users. This full-time position is preferably located in the Bay Area or Los Angeles, and it emphasizes collaboration, innovation, and growth within a dynamic team environment. The role requires a deep understanding of creator perception and the ability to define success metrics, analyze creator behavior, and coordinate with internal teams for product launches and global initiatives. The ideal candidate will be proactive in finding solutions and creating opportunities independently, while also being able to motivate creators to enhance their content quality.

Responsibilities

• Understand current problems and how it impacts creator perception, define success metrics.
• Collaborate with cross-functional teams across time zones to enhance TikTok Global PGC creator perception.
• Analyze PGC creator behavior and data to optimize perception related strategies (building showcases/Creator events/campaigns) based on analysis and market research.
• Coordinate with internal teams for new product-feature launches and global initiatives.
• Gather and provide insights on strategies to motivate PGC creators to stay active and continually improve their 1min+ content quality.

Requirements

• BA/BS degree or higher, with 5+ years in Marketing/Operations.
• Must possess project management skills and ability to deliver under tight deadlines.
• Proficient in English with excellent communication and presentation skills.
• Ability to collaborate with multiple stakeholders across different time zones and build trusted relationships.
• Familiarity with YouTube and other video platforms, with an understanding of platform ecosystems and mechanisms.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements