CRM Campaign Operations Specialist

$88,100 - $173,300/Yr

Apple - Cupertino, CA

Full-time - Mid Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

The Apple Database Marketing Team is seeking a CRM Campaign Operations Specialist to manage Worldwide campaigns for Product Marketing and Retail. This role focuses on engaging customers through personalized messaging while ensuring user privacy. The specialist will be responsible for problem-solving, consolidating requirements, assessing platform capabilities, and maintaining processes to ensure data accuracy and business functionality.

Responsibilities

• Conduct Worldwide campaigns on behalf of Product Marketing and Retail.
• Identify opportunities to engage customers with relevant, personalized messages.
• Consolidate requirements from various customer journey use cases.
• Assess and recommend solutions to deliver required capabilities.
• Build and maintain processes, procedures, and controls for data accuracy.
• Investigate issues and provide process improvement recommendations.
• Develop cross-functional partnerships to meet shared objectives.
• Participate in User Acceptance Testing (UAT) for system development and enhancements.

Requirements

• At least 3+ years of relevant experience in marketing campaign operations.
• Experience with complex audience segmentation.
• Professional experience with Snowflake procedures and Vertica database systems.

Nice-to-haves

• 2+ years of experience gathering requirements from business partners.
• Ability to apply statistical weighting and sampling techniques.
• Capacity to break down complexities for informed decision-making.
• Proven marketing expertise focused on customer experience.
• Excellent storytelling capabilities.
• Proficient in Excel and Tableau dashboarding techniques.
• Excellent organization, communication, and problem-solving skills.
• Ability to balance multiple projects in a fast-paced environment.
• Ability to communicate strategy despite uncertainty.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Opportunity to participate in Apple's discretionary employee stock programs.
• Eligibility for discretionary bonuses or commission payments.
• Relocation assistance.