This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
About the position
As our new CRM Executive, you will support the definition and execution of the CRM and Retention strategy for France. A passionate sports fan with an intuitive understanding of customer experience, you'll harness your understanding of digital & mobile CRM to run a program of personalised communications that strengthen our relationships with customers and drive engagement on our platform. You will have experience working with marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills you will be comfortable translating data and insight into simple and meaningful customer initiatives and communications.
Responsibilities
- Support and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
- Support the CRM strategy supported by central and local resources.
- Work together with the wider Marketing Team in the region, local Customer Service and local Programming.
- Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
- Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial and CS team.
Requirements
- Experience working with marketing technology platforms to deliver highly personalised and relevant direct communications.
- Strong analytical skills to translate data and insight into customer initiatives and communications.
- Proficiency in English, with a requirement to submit a CV written in English.
