CRM Lead

Chamberlain Group - Oak Brook, IL

Full-time

Hybrid - Oak Brook, IL

Professional, Scientific, and Technical Services

About the position

The CRM Lead position at Chamberlain Group is a pivotal role within the Marketing function, focusing on the development and execution of B2B and B2C marketing campaigns through email and push notifications. This role is responsible for enhancing customer engagement, conversion, and retention by implementing integrated cross-channel campaigns and optimizing customer journeys. The CRM Lead will work closely with various teams to ensure best practices are followed and will oversee the performance metrics of marketing initiatives.

Responsibilities

• Own development of CRM programs including strategy and development of integrated cross-channel campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV
• Work cross-functionally across Marketing teams to build fully integrated digital marketing programs while ensuring digital best practices are implemented and customer journeys and digital user experiences are optimized
• Oversee audience activation of data driven marketing, including building, testing, scheduling, deploying, and reporting on standard KPIs for email, push, and SMS programs
• Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end user experience
• Enable data driven marketing through campaign design, tactical execution, and measurement/reporting for email, push, and SMS channels
• Advise on customer messaging and creative to drive engagement, conversion, customer acquisition, and retention
• Continuously test content, creative, and contact cadence across multiple formats and platforms to maximize outcomes and conversion
• Troubleshoot and problem solve delivery issues, excessive bounce rates, or significant unsubscribing
• Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices
• Review ESP and CRM technology platforms and make recommendations for best in class support for digital CRM programs
• Comply with health and safety guidelines and rules
• Protect Chamberlain Group's reputation by keeping information confidential
• Maintain professional and technical knowledge by attending educational workshops and participating in professional societies
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Requirements

• Bachelor's Degree in Business or Marketing
• 5+ years of Marketing experience
• 1-2 years working directly in Marketing Cloud and Pardot
• Deep understanding of customer lifecycle management
• Demonstrable track record of data-driven personalization strategies
• Ability to work in a matrixed organization
• Ability to travel 10% - internationally and domestically