CRM Manager - Raritan Valley Community College

Raritan Valley Community College - Branchburg, NJ

Full-time

Branchburg, NJ

Educational Services

About the position

The CRM Manager at Raritan Valley Community College (RVCC) plays a crucial role in optimizing the college's Customer Relationship Management (CRM) system. This position is responsible for system administration, user management, data quality assurance, and the development of reports and dashboards to support strategic enrollment and retention goals. The CRM Manager will collaborate closely with various departments to ensure effective utilization of the CRM across recruitment, enrollment, and student retention efforts.

Responsibilities

• Serve as the primary point of contact and administrator for RVCC's CRM system, overseeing user access, security settings, and system configuration.
• Customize and configure the CRM platform to meet the needs of the College's enrollment goals, including the development of custom objects, fields, workflows, and reports.
• Manage user accounts and permissions to ensure appropriate access levels across departments.
• Generate reports and dashboards to track key performance metrics related to recruitment, enrollment, and retention goals.
• Analyze CRM data to provide insights and recommendations to support decision-making in recruitment and retention strategies.
• Provide training, support, and best practices to staff on CRM system functionality, ensuring consistency and accuracy in data entry and system use.
• Troubleshoot and resolve issues related to CRM functionality, working with stakeholders and vendors as necessary.
• Collaborate with departments across the College to identify opportunities for process improvements and automation within the CRM.
• Monitor the CRM's performance and proactively address any technical issues, working with IT and third-party vendors to resolve problems in a timely manner.
• Ensure data integrity and accuracy within the CRM system through regular audits, data cleansing processes, and monitoring for inconsistencies.
• Stay informed about CRM updates, new features, and best practices, and recommend changes to improve functionality and support College goals.
• Maintain up-to-date documentation of CRM configurations, processes, and procedures to ensure continuity and knowledge transfer across the organization.

Requirements

• Bachelor's degree from an accredited institution of higher education.
• At least 2 years of experience administering and configuring a CRM system.
• Strong analytical skills with the ability to translate business requirements into technical solutions.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent verbal, written, and interpersonal communication skills, with a proven ability to work in a collaborative, team-oriented environment.
• Detail-oriented with a strong commitment to data accuracy and integrity.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other higher education software technologies.
• Ability to manage competing priorities and troubleshoot complex issues.

Nice-to-haves

• Experience with Salesforce, Target X, Ellucian Banner, Axiom, or other related higher education software systems.
• Knowledge of basic programming languages (e.g., SQL) to enhance CRM functionalities and reporting.
• Experience working in a higher education or enrollment management setting.
• Knowledge of data security practices and user access protocols.