CRM Marketing & Data Strategy Manager [Remote-US]

$179,000 - $220,000/Yr

Quanata Solutions - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

The CRM Marketing & Data Strategy Manager at Quanata is responsible for driving policyholder growth through strategic acquisition initiatives and optimizing lead management processes. This role involves directing and optimizing marketing solutions across various channels, including email, text, and chatbots, while ensuring compliance with legal and regulatory standards. The manager will collaborate with cross-functional teams to implement complex marketing journeys and analyze campaign performance to provide actionable insights.

Responsibilities

• Drive policyholder growth through strategic acquisition initiatives.
• Optimize lead management processes and solutions for email, text, and chatbot marketing.
• Collaborate with teams to implement complex email and mobile journeys, including automations and triggered campaigns.
• Ensure compliance with corporate, legal, and regulatory standards (e.g., GDPR, CCPA).
• Leverage Salesforce Marketing Cloud to create and deploy campaigns across email, SMS, and push notifications.
• Analyze campaign performance and provide actionable insights and recommendations.
• Monitor deliverability and maintain best practices for data hygiene and privacy.
• Develop and implement a robust CRM lead scoring data strategy.
• Create and refine lead scoring models to prioritize high-quality leads.
• Lead cross-functional collaboration for sophisticated marketing journeys.

Requirements

• Bachelor's degree in STEM or a related quantitative field or relevant experience.
• 12 or more years of experience in analytics, focusing on CRM and consumer engagement.
• 6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM.
• Proficiency in data querying and analysis tools such as SQL, Google, and Excel.
• Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics).
• Strong understanding of email best practices, testing, and optimization.
• Experience with project management tools (e.g., JIRA, Asana).
• Knowledge of data privacy and governance policies.
• Excellent communication skills and ability to translate complex data into actionable insights.

Nice-to-haves

• Experience in Auto Insurance
• Master's degree

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid parental leave
• Paid time off