CrossCountry Mortgage - Cleveland, OH
posted 2 months ago
The CRM Marketing Strategy & Digital PM Director at CrossCountry Mortgage (CCM) plays a pivotal role in overseeing the resolution of CRM-related issues and managing various projects within the marketing department. This position is integral to ensuring that the marketing strategies align with the company's goals and that the CRM capabilities are enhanced to support the sales team effectively. The director will work closely with leaders from creative, events, partnerships, and life cycle teams to ensure that all projects meet the high standards expected at CCM. In this role, the director will collaborate with the marketing, information technology, and sales departments to identify opportunities for enhancing CRM capabilities. A deep understanding of the current CRM platform is essential, as the director will be responsible for identifying areas for improvement and integration that can significantly benefit the sales team. The position also requires ensuring consistency in data-driven decision-making and strategy within the CRM team and the campaigns built into the tool. The director will execute change management processes, including the implementation of new marketing technology rollouts, and will work with the IT department to ensure that the enterprise can support new technologies while maintaining high levels of system performance and reliability. Training of marketing software and user adoption will also fall under the director's purview, along with overseeing the completion of marketing projects assigned by executive and sales leaders. Additionally, the director will partner with the in-house data team to ensure data integrity across platforms within the CCM environment and will lead the digital project and implementation team to improve organizational alignment and efficiency.