Cross-Platform Content Manager, Marketing Planning and Strategy

$96,000 - $186,000/Yr

Walmart - Bentonville, AR

Full-time - Entry Level

Bentonville, AR

General Merchandise Retailers

About the position

The Cross Platform Content Manager will play a crucial role in the Connect Brand and Enterprise Marketing team by managing an editorial calendar, ensuring content hygiene, and reporting on key platforms. This position involves drafting communications, organizing meetings, and driving projects forward to support the Content Management team and the Senior Director of Brand Strategy and Enterprise Marketing. The ideal candidate will possess strong communication skills, be highly organized, and effectively connect various workstreams and teams.

Responsibilities

• Develop a coordinated content calendar to promote Connect to various audiences through multiple platforms and formats.
• Manage content on platforms to ensure content hygiene and optimize performance.
• Provide editorial direction to content contributors for quality and agreement on business objectives.
• Measure and analyze content performance and operationalize tracking and communication of impact.
• Communicate project status to stakeholders and participants.
• Facilitate brand and enterprise marketing rhythm of the business.
• Connect editorial calendar across internal groups for seamless updates and communications.
• Develop positioning and presentation slides for clear and effective communications across the organization, ensuring alignment with priority goals.
• Ad hoc project management and operational projects assigned by both the Senior Manager and Senior Director.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
• 4+ years of business experience in editorial/content management or project management preferred.
• Strong communication skills to drive alignment with cross functional teams around a goal.
• Able to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, evolving challenges, responsibilities, and relationships.
• Able to think and act creatively, championing and implementing new ideas that contribute to the goals of the organization and the department.
• Passion for building organization out of chaos, entrepreneurial spirit and self-starter who is eager and effective at solving problems with a focus on structure and execution.
• Comfortable holding team members accountable to project deadlines and identifying areas in need of support.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Short-term and long-term disability
• Company discounts
• Adoption and surrogacy expense reimbursement
• Paid time off for vacation, sick leave, holidays, or other purposes
• Education assistance for Associate and dependents