Cross-Portfolio Marketing Manager

Anaplan - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Cross-Portfolio Marketing Manager / Sr. Manager at Anaplan plays a crucial role in promoting the company's innovative solutions across various industries. This position involves collaborating with multiple stakeholders to create impactful content that highlights Anaplan's advantages in business planning and decision-making. The role focuses on strengthening portfolio messaging, driving product launches, and supporting sales initiatives, all while fostering a culture of diversity and inclusion within the team.

Responsibilities

• Strengthen portfolio messaging and positioning for applications, platform, analytics, and intelligence capabilities.
• Partner with the Enablement team to ensure effective communication of Anaplan's innovations to customers.
• Collaborate with Product and Sales teams to develop win and adoption stories for various innovations.
• Support the team in promoting the Connected Planning value proposition at conferences and to analysts and customers.
• Research buyer personas and market trends to identify opportunities and messages for Anaplan's offerings.
• Support sales play assets with key portfolio innovation messages in collaboration with Solution Marketing and GTM functions.

Requirements

• 5+ years of B2B product marketing or presales experience in enterprise business applications, cloud platforms, analytics, planning technology, or AI/ML.
• Strong content creation and strategic messaging skills with a showcase of previous work.
• Proven capability to influence senior executives and purchasing stakeholders with effective messaging.
• Demonstrable go-to-market (GTM) and launch experience.
• High energy, creativity, and a can-do attitude with agility and collaboration skills.
• Strong analysis and communication skills in writing and content development.

Benefits

• Diversity, equity, inclusion, and belonging initiatives
• Reasonable accommodations for individuals with disabilities