Cross Sell Product Marketing Lead
$152,000 - $210,000/Yr
Gusto
posted 20 days ago
Full-time - Senior
10,001+ employees
Professional, Scientific, and Technical Services
About the position
The Product Marketing Lead at Gusto is a senior individual contributor role responsible for driving the strategy and execution of cross-selling Gusto's products through the accountant channel. This position plays a crucial role in the company's growth by understanding market needs, developing go-to-market strategies, and ensuring business success in a collaborative environment.
Responsibilities
- Identify unmet customer needs and develop ideal customer profiles for cross-selling products.
- Evaluate market trends and customer feedback to support product roadmap development.
- Articulate value propositions and messaging for Gusto's products.
- Design go-to-market strategies that achieve leads, attach, and revenue targets.
- Collaborate with Revenue teams to plan and execute GTM campaigns.
- Drive strategy and performance measurements across multiple teams.
Requirements
- 10+ years of experience in product marketing management (PMM).
- 8+ years of experience in driving product launch and cross-selling strategies.
- Strong analytical skills and strategic thinking capabilities.
- Experience using customer insights and data for market segmentation and messaging.
- Exceptional cross-functional collaboration and leadership skills.
Nice-to-haves
- Experience in a matrix organization.
- General management mindset.
Benefits
- Health insurance
- 401(k)
- Flexible work hours
- Collaborative and inclusive workplace culture
