Cruise Marketing Coordinator

Arrivia - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

Embark on an Extraordinary Journey with Arrivia as a Cruise Marketing Coordinator. In this role, you will be at the forefront of crafting captivating marketing campaigns that inspire wanderlust and drive conversions. As part of the Cruise Marketing team, your primary responsibility will be to create and execute compelling email marketing campaigns that resonate with our audience. You will leverage marketing automation platforms to develop personalized customer journeys, ensuring that each communication is engaging and effective. Your efforts will play a pivotal role in driving consumer engagement and conversions, making a significant impact on the overall success of our marketing initiatives. In addition to campaign creation, you will be responsible for optimizing email performance through A/B testing and data analysis. This will involve continuously monitoring and improving campaign effectiveness based on performance metrics. Collaboration is key in this role, as you will work closely with cross-functional teams to ensure brand consistency and alignment in messaging across all marketing channels. Staying up-to-date on industry trends and best practices will also be essential to keep our marketing strategies fresh and relevant. At Arrivia, we believe in a work hard, play harder philosophy. You will enjoy exclusive employee travel rates on cruises, resorts, hotels, tours, and car rentals, along with the flexibility of unlimited paid time off to explore your passions. Join us in shaping the future of the cruise industry and be part of a dynamic team that values creativity and innovation.

Responsibilities

• Develop and execute targeted email marketing campaigns aligned with overall marketing goals.
• Leverage marketing automation platforms to create personalized and engaging customer journeys.
• Optimize email performance through A/B testing, data analysis, and continuous improvement.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
• Stay up-to-date on industry trends and best practices.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of experience in email marketing, preferably in the cruise industry.
• Proficiency in email marketing platforms and marketing automation tools.
• Strong analytical skills and data-driven mindset.
• Excellent written and verbal communication skills.
• Passion for travel and the cruise industry.

Benefits

• Unlimited paid time off
• Exclusive employee travel rates on cruises, resorts, hotels, tours, and car rentals