Cruise Marketing Specialist

Arrivia - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

Are you passionate about the cruise industry and eager to create unforgettable experiences? Join the arrivia Cruise Marketing team and set sail for an unparalleled career adventure. We're seeking a dynamic Email Marketing Specialist with a deep understanding of the cruise industry to craft captivating campaigns that inspire wanderlust and drive conversions. As an Email Marketing Specialist, you'll be at the heart of our consumer cruise marketing efforts. With a keen understanding of the cruise industry, you'll create and execute compelling email campaigns that resonate with our target audience, driving engagement and conversions. Your expertise will extend beyond email, collaborating on UX, paid advertising, and direct mail initiatives to deliver a seamless customer journey. In this role, you will develop and execute targeted email marketing campaigns aligned with the cruise industry's unique customer lifecycle. You will leverage marketing automation platforms to create personalized and engaging customer journeys tailored to the cruise experience. Optimizing email performance through A/B testing, data analysis, and a deep understanding of cruise industry metrics will be key to your success. You will also collaborate with cross-functional teams to ensure brand consistency and messaging alignment within the cruise industry context. Staying up-to-date on cruise industry trends, competitor activities, and emerging marketing technologies will be essential to keep our strategies fresh and effective.

Responsibilities

• Develop and execute targeted email marketing campaigns aligned with the cruise industry's unique customer lifecycle.
• Leverage marketing automation platforms to create personalized and engaging customer journeys tailored to the cruise experience.
• Optimize email performance through A/B testing, data analysis, and a deep understanding of cruise industry metrics.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment within the cruise industry context.
• Stay up-to-date on cruise industry trends, competitor activities, and emerging marketing technologies.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Minimum 3 years of experience in email marketing, with a strong preference for experience in the cruise or travel industry.
• Proven track record of success in developing and executing email campaigns within the cruise industry.
• Proficiency in email marketing platforms and marketing automation tools.
• Strong analytical skills and data-driven mindset with a focus on cruise industry KPIs.
• Excellent written and verbal communication skills with the ability to craft compelling cruise-centric messaging.
• Passion for the cruise industry and a deep understanding of the cruise customer journey.

Benefits

• Unlimited paid time off
• Exclusive employee travel rates on cruises, resorts, hotels, tours, and car rentals
• Flexibility to explore personal passions