Customer Acquisition Marketing Manager: North America, AWS Marketing

$112,800 - $186,500/Yr

Amazon - Boston, MA

Full-time - Mid Level

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Customer Acquisition Manager at Amazon Web Services (AWS) plays a crucial role in enhancing the success of software companies, startups, and small businesses through cloud solutions. This position involves building a new marketing engine aimed at engaging low-billing accounts to facilitate growth and service adoption. The role requires collaboration with various teams to achieve customer acquisition goals and to influence marketing technology and campaign strategies tailored to local markets.

Responsibilities

• Collaborate with regional leaders to achieve customer acquisition goals, including lead generation and service adoption.
• Report progress to worldwide teams and local partners in field marketing, sales, and partner management.
• Localize and implement marketing campaigns in the USA and Canada.
• Work with partner marketing and management teams to promote channel partners' managed-service offerings and ISV solutions.
• Influence marketing technology and campaign roadmaps to meet local market needs.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience in performance and growth marketing.
• Experience influencing senior executives within a global, matrixed organization.

Nice-to-haves

• Experience creating and executing integrated marketing lead generation campaigns using live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.

Benefits

• Flexible working culture to support work-life balance.
• Mentorship and career growth opportunities.
• Diverse and inclusive workplace culture.