Customer Acquisition Marketing Manager: North America, AWS Marketing

$112,800 - $186,500/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Customer Acquisition Marketing Manager for North America at AWS Marketing is responsible for developing and executing marketing strategies that drive customer acquisition and engagement for low-billing accounts. This role involves collaboration with regional leaders to achieve customer acquisition goals, including lead generation and service adoption, while also influencing marketing technology and campaign roadmaps to meet local market needs. The position requires a strong background in performance marketing and the ability to work effectively within a matrixed organization.

Responsibilities

• Collaborate with regional leaders to deliver against customer acquisition goals, including lead generation and conversions to first-time service adoptions.
• Report on progress to worldwide teams and local partners in field marketing, sales, and partner management.
• Localize and implement marketing campaigns in the USA and Canada.
• Work with partner marketing and management teams to accelerate adoption of channel partner's managed-service offerings and flagship ISV solutions.
• Influence mar-tech and campaign roadmaps to meet local market needs.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience in performance and growth marketing.
• Experience in influencing senior executives within a global, matrixed organization.
• Experience creating and executing integrated marketing lead generation campaigns using various tactics.

Nice-to-haves

• Experience in campaign development and digital marketing.
• Comfortable operating within a rigid return-on-investment framework.
• Ability to collaborate with sales teams and channel partners.

Benefits

• Competitive salary ranging from $112,800 to $186,500 per year.
• Comprehensive medical, financial, and other benefits.
• Opportunities for mentorship and career growth.
• Flexible work-life balance initiatives.