Customer Acquisition Specialist

$70,000 - $70,000/Yr

Confidential Posting - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

About the position

The Customer Acquisition Specialist is responsible for developing and executing lead generation campaigns that align with customer acquisition costs (CAC) and break-even key performance indicators (KPIs). This role involves hands-on management of both online and offline marketing initiatives to generate Marketing Qualified Leads (MQLs) and drive new customer acquisition. The position is ideal for a proactive individual who can contribute to the company's growth and profitability while being involved in the day-to-day execution of marketing strategies.

Responsibilities

• Create and execute lead generation campaigns that meet CAC and break-even KPIs.
• Develop and manage online and offline marketing campaigns to generate MQLs.
• Analyze campaign performance and optimize strategies for better results.
• Collaborate with sales and marketing teams to align customer acquisition efforts.
• Monitor industry trends and competitor activities to inform marketing strategies.

Requirements

• 4 years of experience in customer acquisition, specifically in B2B marketing.
• Proficiency in HubSpot and other marketing tools.
• Strong analytical skills to assess campaign performance and ROI.
• Ability to work independently and manage multiple projects simultaneously.

Nice-to-haves

• Experience with digital marketing strategies and tools.
• Familiarity with CRM systems and lead management processes.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Flexible schedule