Customer Acquistion and Marketing Manager

About the position

Scenthound Houston, TX is seeking a Customer Acquisition and Marketing Manager to join our team. This role is perfect for a creative and driven individual who is passionate about marketing and customer acquisition in the pet care industry. The position involves planning and managing online marketing strategies, building partnerships, engaging with customers, and conducting market research to enhance brand visibility and grow the client base.

Responsibilities

• Plan and manage online marketing strategies, including budget allocation for social media, Google Ads, and other platforms.
• Drive lead generation and implement customer referral programs to grow the client base.
• Analyze marketing performance metrics to optimize campaigns and improve ROI.
• Build relationships with veterinarians, adoption organizations, trainers, and other dog-related businesses.
• Develop collaborations that enhance brand visibility and promote services.
• Manage social media accounts, create engaging posts, and execute campaigns aligned with the brand voice.
• Track and refine social media performance using analytics tools.
• Write blogs, newsletters, and website content to highlight the benefits of routine dog wellness.
• Educate pet parents about services through calls, emails, and in-person outreach.
• Represent the brand at community events and pet-related gatherings.
• Identify trends, customer insights, and competitive strategies to inform marketing plans.
• Organize local events and campaigns to raise awareness and attract new customers.

Requirements

• Experience in online marketing, lead generation, or customer acquisition preferred.
• Proficiency in tools like Google Analytics, social media platforms, and email marketing software.
• Excellent communication and organizational skills.
• Passion for dogs and their well-being.
• Creative, entrepreneurial mindset with proven self-motivation.
• Degree or progress toward one in marketing, communications, or business preferred.

Benefits

• Competitive Salary
• Paid Time Off
• Flexible schedule
• Opportunities for advancement
• Bonus based on performance