Customer Campaign Manager

Consolidated Communications Enterprise Services • Chatham, NY

392d • $74,384 - $112,752

About The Position

The Customer Campaign Manager at Consolidated Communications is responsible for leading targeted marketing efforts aimed at customer retention, cross-selling, and upselling within the existing commercial customer base. This role focuses on creating and executing marketing plans that address customer churn, enhance engagement, and support revenue growth through data-driven insights and tailored campaigns. The manager will collaborate with various teams to ensure customers receive continued value and engagement with the company's solutions.

Requirements

• 8+ years of experience in B2B marketing, customer retention, or base management, preferably in the telecom or technology sector.
• Bachelor's degree in marketing, business, data analytics or related field, or equivalent experience.
• Proven success with designing and executing customer retention and cross-sell campaigns.
• Exceptional project management, communication, and collaboration skills.
• Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar applications.
• Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines.
• Strong analytical skills with the ability to turn data insights into actionable marketing strategies.
• Proactive, energetic and solution-oriented with a strong focus on execution.

Responsibilities

• Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value.
• Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics.
• Collaborate closely with the Customer Care team to proactively address at-risk accounts through personalized marketing initiatives.
• Establish and execute a comprehensive marketing strategy to drive cross-sell and upsell opportunities within the existing customer base.
• Craft messaging, offers, and campaigns customized to meet the unique needs of each customer segment.
• Partner with Care, Product, and Sales teams to design educational content and personalized solutions that enhance customer success.
• Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth.
• Continuously refine customer segmentation models to improve the precision and impact of marketing efforts.
• Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives.
• Define and monitor KPIs to evaluate event success and inform future strategies.
• Analyze both quantitative and qualitative data to make informed marketing decisions.
• Work closely with Customer Care, Sales, Business Intelligence, and other departments to align marketing materials and promotional strategies with broader business objectives.
• Regularly communicate updates on campaign performance, insights, and key achievements to stakeholders.

Benefits

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Paid vacation and personal days
• Paid holidays
• Employee Assistance Program
• Annual bonus program based on organization performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees