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Customer Engagement Email Marketing Manager
$80,940 - $132,975/Yr
Guardian Life - New York, NY
posted about 2 months ago
Full-time - Mid Level
Remote - New York, NY
501-1,000 employees
Insurance Carriers and Related Activities
About the position
Guardian is seeking an experienced customer engagement email marketing manager to support the Group Employee Benefits business. This role focuses on building and deploying email marketing communications to enhance customer engagement, collaborating with various marketing teams, and driving email channel performance through strategic thinking and best practices.
Responsibilities
- Build and deploy email marketing campaigns across various audiences and products.
- Collaborate with product, field, enrollment, and content marketing teams to optimize email content and scheduling.
- Manage email campaigns in Pardot and Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
- Act as an internal email consultant on email marketing best practices for internal stakeholders.
- Establish email marketing best practices and develop automation strategies to improve channel performance.
- Provide clear campaign result metrics against goals and industry benchmarks.
- Assess email performance against goals and make recommendations for improvement.
Requirements
- Bachelor's degree
- Minimum of 5 years of B2B/B2B2C email marketing experience
- Experience with Salesforce Marketing Cloud and Pardot
- Experience managing clients in an agency or internal environment
- Strong communication skills, both written and verbal
- Ability to think critically and make optimization decisions based on data analytics
- Proficiency in MS Office (Excel, Word, PPT)
- Demonstrated understanding of email marketing best practices
Nice-to-haves
- Experience in a fast-paced, time-sensitive environment
- Ability to juggle multiple priorities under pressure
- High energy and collaborative personality
- Experience in marketing testing, data analysis, and reporting
Benefits
- Health care plans with prescription drugs
- Dental and vision plans
- Flexible spending, health reimbursement, and health savings accounts
- Life and disability insurance
- 401(k) retirement plan with company match
- Unlimited paid time off
- Paid parental leave
- Emotional well-being and mental health resources
- Tuition reimbursement and student loan assistance
- Commuter benefits in select areas
