Customer Engagement Email Marketing Manager

$80,940 - $132,975/Yr

Guardian Life - Holmdel, NJ

Full-time - Mid Level

Remote - Holmdel, NJ

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The Customer Engagement Email Marketing Manager at Guardian Life is responsible for driving customer engagement through effective email marketing strategies. This role involves collaboration with various marketing teams to build and deploy email communications aimed at clients and members, optimizing email performance, and establishing best practices for email marketing. The position requires strategic thinking, strong communication skills, and a commitment to diversity and inclusion.

Responsibilities

• Build and deploy email marketing campaigns across various audiences, products, and platforms.
• Collaborate with product, field, enrollment, and content marketing teams to optimize email content and scheduling.
• Manage email campaigns in Pardot and Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
• Act as an internal email consultant on email marketing best practices for stakeholders.
• Establish email marketing best practices and develop automation strategies to improve channel performance.
• Provide clear campaign result metrics against goals and industry benchmarks.
• Assess email performance against goals and make recommendations for improvement.

Requirements

• Bachelor's degree
• Minimum of 5 years of B2B/B2B2C email marketing experience
• Experience with Salesforce Marketing Cloud and Pardot
• Experience managing clients in an agency or internal environment
• Strong communication skills, both written and verbal
• Ability to think critically and make data-driven optimization decisions
• Demonstrated understanding of email marketing best practices
• Skilled in marketing testing, data analysis, and reporting
• Experience with MS Office (Excel, Word, PPT)

Nice-to-haves

• Experience in a fast-paced, time-sensitive environment
• Ability to juggle multiple priorities under pressure
• High energy and a collaborative personality

Benefits

• Choice of medical plans with prescription drugs, including coverage for fertility and transgender inclusive benefits
• Dental and vision plans
• Flexible spending, health reimbursement, and health savings accounts
• Company-paid life and disability insurance plus voluntary supplemental coverage
• 401(k) retirement plan with company match and profit-sharing contributions
• Unlimited paid time off plus time off for volunteering and personal holidays
• Paid parental leave and family medical leave policies
• Emotional well-being and mental health resources
• Wellness programs and fitness reimbursement
• Adoption assistance and tuition reimbursement
• Commuter benefits in select areas