Customer Evidence Program Manager

$132,000 - $181,500/Yr

Splunk

posted 3 months ago

Full-time
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Splunk is seeking a Customer Evidence Program Manager to lead a dynamic customer reference and peer review program. This role is pivotal in celebrating and showcasing customers who are driving innovation within their organizations. As a Customer Advocacy all-star, you will report directly to the Director of Global Customer Advocacy and work collaboratively across various teams within Splunk, including sales, competitive intelligence, customer success, product, and marketing. Your primary focus will be to enhance customer engagement and leverage their experiences to benefit both the customers and Splunk. In this position, you will lead the Splunk peer review program, which involves identifying, developing, and engaging customer reviewers. You will stimulate and curate review activity on peer review sites and communities such as Gartner Peer Insights and PeerSpot. Additionally, you will manage customer reference metrics, goals, and benchmarks, tracking and reporting progress against them. Organizing Peer to Peer reference calls for sales opportunities will also be a key responsibility. You will partner with the Competitive Intelligence team to identify and track potential customer success stories and collaborate with product and content marketing teams to utilize review content for marketing materials. Your role will also involve creating various types of content, including written case studies, customer testimonial videos, and presentation slides, based on customer reviews and successes. By activating customer reviewer relationships and related content, you will positively impact sales and marketing activities, product development, and the overall customer experience. The goal is to grow and manage a healthy community of review customers, ensuring that their time and effort are respected while enhancing the positive impact of their engagement on their organizations and Splunk.

Responsibilities

  • Lead the Splunk peer review program, working cross-functionally between sales, competitive intelligence, customer success, product, and marketing teams to identify, develop, and engage customer reviewers.
  • Stimulate, champion, and curate review activity on peer review sites and communities like Gartner Peer Insights and PeerSpot.
  • Manage customer reference metrics/goals/benchmarks and track/report progress against them.
  • Organize Peer to Peer reference calls for sales opportunities.
  • Partner with the Competitive Intelligence team to identify and track potential customer success stories.
  • Collaborate with product and content marketing teams to leverage review content for marketing materials.
  • Work with industry and product marketing teams to curate customer validation content via User Evidence platform.
  • Help create content of various types (written case studies, customer testimonial videos, presentation slides, etc.) based on our customer's reviews, experiences and successes.
  • Activate customer reviewer relationships, related content, and interactions to positively impact sales and marketing activity, product development, the customer's career, and their organization.
  • Grow, and manage a healthy community of review customers in a way that respects our customer's time and effort while enhancing the positive impact of their engagement to them, their organization, and Splunk.

Requirements

  • 5-7 years as an individual contributor for a tech company's customer advocacy program. Experience at B2B software company in cybersecurity or observability is a plus.
  • Prior experience working with peer reference communities and customers (references) in B2B enterprise software and services.
  • Specific experience working with peer review sites and communities like Gartner Peer Insights, PeerSpot, G2 Crowd, or TrustRadius.
  • Experience crafting customer validation content with UserEvidence.
  • Understanding of how to build relationships with volunteers in reference programs.
  • Experience collaborating with Analyst Relations, Sales, and Customer Success teams.
  • Exceptional written/oral/interpersonal communications.
  • Excellent project and time management skills.
  • Self-starter with a strong sense of ownership.
  • Good ability to work as part of a team and collaborate with multiple levels of the organization.
  • Able to prioritize in a complex, fast-paced and lean organization.
  • Strong attention to detail.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan and match
  • Paid time off
  • Incentive compensation
  • Equity or long-term cash awards
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