Customer Growth Marketing Manager

$122,000 - $176,000/Yr

Meta - San Francisco, CA

Full-time - Senior

San Francisco, CA

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About the position

Meta's Business Marketing Group is seeking an experienced, data-driven marketer to help our advertisers succeed on our platforms. The Customer Growth Marketing Manager will oversee the development, management, and execution of educational marketing programs - both one-on-one and one-to-many - that help businesses understand and adopt strategies that improve their advertising outcomes. The ideal candidate will have a deep understanding of how marketers use Meta technologies and advertising solutions to reach and acquire customers. The individual will need to be an experienced, hands-on contributor who is able to execute against business objectives while adapting to the outcomes of evolving marketing practices and technical frameworks. This role requires someone who can build partnerships with sales leaders and product marketing teams to develop holistic marketing strategies that serve the needs of our advertisers. This person must be a data-driven, flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment.

Responsibilities

• Develop strategy and execute regional programming that aligns with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities.
• Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that inspire our advertisers and help facilitate decision making and prioritization of actions that will improve their business outcomes.
• Oversee conversion rate optimization programming, develop detailed UX optimization recommendations for key advertisers and create structured tests to assess performance improvements.
• Analyze data and insights to guide strategy and implementation of Meta solutions.
• Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scalable workshops that improve client results.
• Work closely with cross-functional teams including sales, creative shop, product marketing, marketing science, and business engineering to identify and proactively provide solutions for our advertisers.
• Partner with the audience strategy team to determine budget, timelines and activations of the work, aligning it to our regional priorities.
• Adapt to high-priority changes to processes and best practices, communicating them with cross-functional teams and integrating them into programs.
• Manage and nurture relationships with key internal stakeholders across account teams, business solutions, product marketing and Global Business and Product Marketing.

Requirements

• 6+ years professional experience in marketing in a digital advertising focused role
• Experience with digital advertising platforms, including Meta Ads Manager
• Experience identifying opportunities for conversion rate optimization and conducting testing to improve website performance
• Experience creating effective campaigns and presentations
• Project management experience
• Experience working with executive stakeholders across your organization
• Experience with analyzing data sets and delivering insights in Ads Manager, Excel, or data visualization tools
• Customer service oriented, with experience in a client-facing capacity
• Experience contributing at strategic, operational and tactical levels
• Experience communicating complex, large-scale concepts clearly and simply.

Nice-to-haves

• BA/BS degree

Benefits

• $122,000/year to $176,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location.