Customer Growth Marketing Manager

About the position

NetDocuments is looking for a results-driven Customer Growth Marketing Manager to generate an expansion pipeline within our existing customer base. This role sits at the intersection of demand generation and customer marketing—focused on creating pipeline-driving campaigns and managing customer events. You’ll collaborate closely with sales, revenue operations, and customer success teams to develop and execute multi-channel programs that engage current customers and drive demand for additional NetDocuments products and services.

Responsibilities

• Own and execute campaigns that generate qualified upsell pipeline from our current customer base
• Plan and manage customer-facing events (virtual and in-person) to support expansion goals—owning strategy, logistics, promotion, and post-event follow-up
• Partner with Sales to identify high-potential accounts and coordinate monthly outreach programs
• Create and manage email campaigns, account-based plays, and webinars to educate and engage customers on new features
• Develop segmentation strategies and messaging tailored to firm size, region, or product usage patterns
• Track campaign performance and report on key metrics like demo requests, pipeline, lead-to-opportunity conversion, and program ROI
• Use tools like Salesforce, Crossbeam, and intent data to refine targeting and optimize campaign effectiveness

Requirements

• 4+ years of experience in demand generation or customer marketing, preferably in B2B SaaS
• Proven ability to drive pipeline and revenue through targeted marketing campaigns
• Experience working cross-functionally with Sales, CS, and Revenue Operations
• Strong skills in campaign strategy, email marketing, segmentation, and reporting
• Familiarity with Salesforce, and marketing automation platforms (e.g., Marketo, HubSpot)

Nice-to-haves

• Experience in the legal tech spaces

Benefits

• 90% healthcare premiums company covered
• HSA company contribution
• 401K match at 4% with immediate vesting
• Flexible PTO (typically 3 to 4 weeks a year)
• 10 paid holidays
• Monthly contributions for life activities & wellness
• Access to LinkedIn learning with monthly dedicated time to explore
• Compensation Transparency