Customer Marketing Manager

$98,000 - $167,900/Yr

Johnson & Johnson - Montgomery, NJ

Full-time - Mid Level

Remote - Montgomery, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Customer Marketing Manager at Kenvue is responsible for developing and executing account-specific marketing plans for regional grocery retailers. This role focuses on leveraging shopper insights to create innovative marketing strategies that drive business results and enhance brand equity. The position requires collaboration with various internal teams and external partners to ensure successful implementation of marketing initiatives across multiple channels.

Responsibilities

• Lead the delivery of Digital 1st Omni Channel Shopper Marketing initiatives for specific business units.
• Develop differentiated Omni Channel Shopper Marketing programming grounded in brand, consumer, shopper, and retailer insights.
• Work with agency partners, retail media partners, and brand teams to develop and execute customer specific programs/campaigns.
• Co-Lead planning of annual joint business planning (JBP) for marketing/media portion of JBP.
• Contribute to annual strategic planning that serves as the foundation for Joint Business Planning.
• Align customer and internal brand teams on customer relevant programs & strategies.
• Fully support Omni Channel Shopper Marketing strategy development and program sell-in with customer and retail execution partners.
• Develop strong working relationships with internal Kenvue teams and external customer teams.
• Be the voice of Omni Channel shopper marketing for strategic omni/digital/collaboration with e-commerce initiatives.

Requirements

• Minimum of 8 years of experience in Shopper Marketing/Brand Marketing/Agency/Retail Media or related field.
• Bachelor's degree or equivalent in Marketing, Business, or related field.
• Prior experience leveraging consumer/shopper insights to develop effective marketing programs and campaigns.
• Strong business acumen, analytical and problem-solving skills, and excellent verbal and written communication skills.
• Ability to evaluate opportunities, optimize with agility, and develop actionable plans to address opportunities.
• Proven track record of developing successful customer marketing strategies through to execution.

Nice-to-haves

• Digital / Media planning and measurement experience is preferred.
• Prior customer facing experience is preferred.
• Excellent communication, collaboration, and project management skills.
• Ability to think creatively and strategically to solve complex business problems.
• Advanced PowerPoint and Excel skills.

Benefits

• Competitive Benefit Package
• Paid Company Holidays
• Paid Vacation
• Volunteer Time
• Learning & Development Opportunities
• Employee Resource Groups