Customer Marketing Manager

Accruent - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Customer Marketing Manager at Accruent plays a vital role in enhancing customer satisfaction and retention while maximizing renewal revenue and minimizing churn. This position is responsible for developing and executing marketing strategies and communications targeted at the existing customer base across all Accruent products. The ideal candidate will be a self-starter capable of managing customer marketing initiatives from inception to delivery, collaborating with various teams to ensure effective communication and engagement with customers.

Responsibilities

• Lead the development of Accruent's customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn.
• Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, and developing slide presentations.
• Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements.
• Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement.
• Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products.
• Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products.
• Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about.
• Develop, document, and continuously improve internal processes for customer marketing and communications.

Requirements

• Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software.
• Bachelor's degree (Marketing, Business, or Communications preferred).
• A customer-first approach to communications and activities.
• A proactive, self-starter attitude, with a sense of urgency to achieve results.
• A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams.
• Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers.
• Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards.
• Ability to effectively prioritize and work on multiple deliverables at the same time.
• Effective interpersonal, influence, collaboration and listening skills.

Benefits

• Bonus eligibility as part of the total compensation package.
• Resources, coaching, and support for personal and professional development.