Customer Marketing & Reference Manager (ACS)

$87,400 - $150,810/Yr

Autodesk - Olympia, WA

Full-time - Mid Level

Olympia, WA

Publishing Industries

About the position

The Customer Marketing & Reference Manager at Autodesk (Construction Solutions) plays a crucial role in amplifying customer success stories and driving brand awareness through a robust customer advocacy program. This position is responsible for sourcing and curating key customer advocates for speaking opportunities, particularly at Autodesk University, and building a global customer reference program that influences sales and revenue. The role requires collaboration with various stakeholders across marketing, sales, and customer success to ensure effective communication and program optimization.

Responsibilities

• Manage customer speaker program for Autodesk University, working with key customers and internal stakeholders to identify customer advocates who will deliver compelling classes, presentations, and main stage appearances
• Support the selection and drive the implementation of a customer reference program integrated with our sales system of record
• Manage global customer reference program, including program strategy, execution, enablement, performance, and optimization
• Review, manage, and fulfill reference requests from sales
• Own reference program performance, including KPIs and stakeholder feedback cycles, and apply data-driven insights and performance metrics to program optimization
• Evangelize and educate internal stakeholders on the value of the VOC in the sales cycle
• Effectively communicate program updates and performance to stakeholders and executives

Requirements

• 2+ years relevant experience in customer marketing and/or customer advocacy, preferably at an enterprise B2B/B2C software company
• Experience sourcing and managing speakers for live events
• Strong project management skills, detail-oriented, and results-focused with impactful execution and follow-through
• Excellent at collaborating with cross-functional teams and passion for winning together
• Exceptional interpersonal skills and empathy for customers and cross-functional teams
• A passion for elevating our customers' stories and successes with Autodesk software
• Analytically creative - ability to consistently apply performance metrics to strategy, and creative thinking to customer programs
• Commitment to ongoing learning and application of best practices in customer marketing
• Adaptability and flexibility to changing needs of customers and the business
• Experience using Salesforce and Marketo (or similar tools)

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Annual cash bonuses
• Stock grants
• Comprehensive benefits package