About the position
The CRM Coordinator will configure, deploy, and customize the university's Customer Relationship Management (CRM) system to enhance student recruitment, engagement, and retention efforts. This role is pivotal in collaborating closely with various departments within the university to ensure the CRM system is effectively utilized to meet Fort Hays State University's (FHSU) enrollment goals. The CRM Coordinator will provide training and ensure data operations are conducted smoothly. The ideal candidate will possess a strong understanding of CRM principles, excellent communication skills, and the ability to analyze data to drive strategic decision-making. In this position, the CRM Coordinator will oversee the university's CRM system, including its configuration, customization, and maintenance. They will ensure data integrity and accuracy within the CRM database and implement best practices for CRM usage across departments and user groups. Additionally, the Coordinator will develop and implement CRM strategies aligned with the university's objectives, collaborating with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness. The role also involves utilizing the CRM system to support recruitment activities, including lead generation, nurturing, and conversion. The Coordinator will work with marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement. Furthermore, they will implement strategies to enhance student engagement and retention through the CRM system, supporting the development of personalized communication plans to promote student success initiatives and extracurricular involvement. The CRM Coordinator will serve as a liaison between technical teams and end-users, facilitating effective communication and problem-solving to ensure system integration and compatibility with other university systems and platforms.
Responsibilities
- Oversee the university's CRM system, including configuration, customization, and system maintenance.
- Ensure data integrity and accuracy within the CRM database.
- Implement best practices for CRM usage across departments and user groups.
- Provide training and support to staff members on CRM utilization and functionality.
- Develop and implement CRM strategies aligned with the university's objectives.
- Collaborate with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Recommend enhancements to CRM processes and workflows to optimize student recruitment, engagement, and retention.
- Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion.
- Collaborate with stakeholders to develop targeted communication campaigns to attract prospective students and guide them through the enrollment process.
- Work with Marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement.
- Implement strategies to enhance student engagement and retention through the CRM system.
- Support the development of personalized communication plans to support student success initiatives and extracurricular involvement.
- Monitor student engagement metrics and intervene proactively to address at-risk behaviors and promote student satisfaction.
- Collaborate with admissions, academic department, graduate school, marketing, online, student success, and others to align CRM initiatives with FHSU goals.
- Serve as a liaison between technical teams and end-users to facilitate effective communication and problem-solving.
- Coordinate and assist the Tiger Tech department to ensure system integration and compatibility with other university systems and platforms.
Requirements
- Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
- One to three years of professional experience with enhancing student recruitment, engagement, and retention efforts.
Nice-to-haves
- Master's Degree
- Proven experience in CRM management, preferably in a higher education setting.
- Proficiency with CRM software and related tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication skills, including written, verbal, and presentation abilities.
- Ability to work collaboratively in a cross-functional team environment.
- Project management skills with the ability to manage multiple priorities and deadlines effectively.
- Knowledge of higher education industry trends and best practices in student recruitment and retention.
Benefits
- Competitive benefit package
