Data Analyst, Data Product Development

$100,000 - $115,000/Yr

Hearst Communications - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Enterprise Data Team is seeking a Data Analyst for Data Product Development, a pivotal role in our data-driven decision-making process. This position will focus on extracting actionable insights from various first-party consumer data and content-related datasets to facilitate informed decision-making across the organization. Reporting directly to the Senior Vice President of Data Product Development, the Data Analyst will be responsible for conducting analyses that span multiple business units, particularly in areas such as audience insights, identity resolution, and content performance. The successful candidate will collaborate closely with both business and technical leadership to cultivate a world-class Enterprise Data function that supports all divisions within Hearst Consumer Media. The ideal candidate will possess an entrepreneurial spirit, thrive in a dynamic environment, and have a solid understanding of the current digital media landscape. This role is based in New York City.

Responsibilities

• Use various advanced tools and analytical practices to present detailed pictures of overall performance and user engagement across all touchpoints, empowering stakeholders to make informed decisions.
• Analyze and interpret large datasets through the extraction of relevant data including data integrations with internal systems and 3rd party operational platforms.
• Proactively analyze data to answer key questions for stakeholders with an eye on what drives business performance and investigate and communicate which areas need improvement in efficiency and productivity.
• Develop and maintain reports to track KPIs related to measurement of identity resolution efforts, consumer engagement, content consumption, and advertising effectiveness.
• Develop, run, and manage queries related to insights generation on both an ongoing and ad hoc basis.
• Utilize data visualization tools to communicate performance metrics effectively.
• Develop and nurture internal relationships with data leads across Hearst Consumer Media.

Requirements

• Bachelor's degree in a quantitative field of study (Mathematics, Statistics, Computer Science, Data Science or related).
• 3-5 years of relevant experience in business intelligence, analytics, and/or data engineering, preferably in a media, publishing or marketing capacity.
• Proficiency in writing SQL, including experience in data mining and data warehouses (Redshift, Big Query).
• Experience in identity and audience measurement solutions.
• Advanced ability to build reports and dashboards with BI tools (such as Looker or Tableau).
• Critical thinker with strong writing, communication, presentation development, and delivery skills.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off
• Employee assistance programs