Data Analyst, Digital Marketing (Remote)

Rentokil Initial - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

Administrative and Support Services

About the position

The purpose of this role is to monitor, track, and report on performance and KPIs for migration efforts, providing customized support to assigned Rentokil Terminix brands and markets by collecting, organizing, and interpreting data. This position serves as a support link between performance marketing, migration, product teams, and digital marketing analytics, helping to identify pre and post-integration performance and recommend strategies to increase reach and revenue across all marketing channels.

Responsibilities

• Monitor and audit branch local listings to increase online visibility and improve Google Search Profiles (SERP, GBP, etc.)
• Analyze branch reputation and create deployable reports to marketing, migration, and customer experience teams with clear actionable opportunities
• Remain up-to-date with industry trends and updates with search engine algorithms
• Execute plans to drive customers to the website and engage in eCommerce experience
• Streamline reporting metrics to understand customer trends across multiple marketing channels and geographic regions
• Interpret marketing reports to help create action plans to assist marketing and field organizations.

Requirements

• 3+ years of analytics experience required
• 1+ years of digital marketing experience preferred
• Knowledge of digital tools: GA4, Google Ads, Google Search Console, Moz, BrightLocal, Power BI, Looker Studio
• Proven track record of collaboration to improve online visibility and engagement
• Demonstrated experience in BI data architecture, including ETL and APIs, and DW concepts
• Strong verbal and written communication skills
• Bachelor's degree in Marketing Analytics, a quantitative discipline, or similar experience
• Background in data science helpful but not required
• Experience using SQL/Python and/or R.

Nice-to-haves

• Experience in a remote work environment
• Familiarity with performance marketing strategies.

Benefits

• Professional and Personal Growth
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility.