Data Analyst (Marketing)

$62,000 - $75,000/Yr

Techint Labs - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Professional, Scientific, and Technical Services

About the position

The Data Analyst (Marketing) at Techint Labs plays a crucial role in establishing a robust data foundation for the agency's diverse client portfolio. This position is part of the Media & Analytics team, focusing on data collection, analysis, and reporting to deliver actionable insights that drive business results. The analyst will utilize platforms like Google Analytics and visualization tools such as Looker Studio and Tableau to identify trends, growth opportunities, and provide strategic recommendations for campaign optimization. Strong analytical, technical, and communication skills are essential for effectively conveying insights to both internal teams and external clients.

Responsibilities

• Acquire relevant data from Google Analytics, advertising platforms, and other sources to answer business questions
• Perform analyses and uncover insights that connect to real business outcomes
• Advise Operations team on trends or opportunities seen in the data that can inform campaign optimizations
• Support the Media team with budget planning and revenue/lead forecasting
• Document analysis results and communicate findings clearly and succinctly in written and graphical form
• Present findings to both internal and external (client) stakeholders
• Maintain the data and reporting workflow for clients within our ETL tool and data visualization platforms
• Build reports and dashboards in Google Data Studio, Tableau, etc.

Requirements

• Bachelor's Degree in Marketing, Statistics, Mathematics, Economics, Finance, Computer Science, Information Management or related field
• 2-4 years experience in marketing, advertising, analytics or other relevant business experience
• Experience with Google Analytics 4
• Strong conceptual, analytical, and critical thinking skills
• Intrinsic curiosity to find out 'why' things are the way they appear to be
• Strong written and verbal communication skills
• Working knowledge of Google Analytics, Google Ads and Facebook Ads are a plus
• Working knowledge of Google Data Studio or other visualization tools

Nice-to-haves

• Experience with statistical tests and predictive analytics
• Experience with Funnel.io or other ETL tools
• Experience with Tableau
• Basic understanding of SQL

Benefits

• Wellness program
• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Work from home
• Vision insurance
• 401(k) matching