Data Analyst, Social Media

$104,000 - $104,000/Yr

ASGN - Redmond, WA

Full-time - Mid Level

Redmond, WA

Administrative and Support Services

About the position

The Social Media Data Analyst will play a crucial role in analyzing social media data to connect it with business impact, reporting on performance, and making recommendations for content optimization. This remote position involves collaboration with various teams to enhance social media strategies and demonstrate the effectiveness of influencer activities.

Responsibilities

• Lead reporting, analytics, and insights to provide data-driven recommendations for the client's social media and influencer strategy.
• Lead partnership with Data & Analytics team on social media and influencer connection to business impact.
• Analyze social media intake and workload and provide recommendations for process improvement.
• Partner with the paid media and PR teams to analyze our paid, earned and organic content ecosystem with a focus on identifying the effectiveness and efficiency of our content.
• Host campaign and content retrospectives to provide learnings and strategic optimizations to content and the overall social media and influencer strategy.
• Partner with Head of Social Media to present performance, learnings and recommendations to Minecraft leadership (e.g., Monthly Business Reviews).
• Track and report on channel and content performance, setting benchmarks, and contributing to campaign reporting dashboards.

Requirements

• 5+ years of experience in data analytics, reporting and/or statistical analysis.
• Experience working in data analytics in a social media or marketing capacity is highly preferred.
• Expert in Excel, PowerBI, Sprinklr, and native social media tools.
• Experience working with data analytics within the gaming sector is preferred.
• Ability to influence without authority.
• Strong storytelling skills, specifically around translating complicated data analysis into easy to understand narratives.

Nice-to-haves

• Gaming background
• Data driven mentality
• Go-getter/self-starter attitude

Benefits

• Comprehensive benefits package
• Quality career resources
• Training and certifications
• Development opportunities