MassMutual-posted about 1 year ago
$113,100 - $148,400/Yr
Full-time
Insurance Carriers and Related Activities
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The Data Analytics Engineer at MassMutual will be responsible for prototyping and building data architecture that integrates multiple marketing data sources. This role aims to create a robust data foundation that supports marketing analytics and enables stakeholders to make informed, data-driven decisions. The engineer will also support advanced sales campaigns by leveraging data to identify target audiences, optimize strategies, and measure marketing effectiveness. Additionally, the position involves developing machine learning models to predict customer behavior and enhance engagement, contributing to the creation of a centralized customer data mart.
