CBS Broadcasting - Los Angeles, CA
posted 2 months ago
The Data & Content Strategy Analyst is a highly visible role within the streaming and digital teams across CBS Sports, News, Stations, and Entertainment. This role will help build and maintain a suite of dashboards and reports that are clear, insightful, and business-driven. These reports, as well as ad-hoc analyses, will be used to make strategic decisions across content, programming, and distribution. The ideal candidate is technical, analytical, detail-oriented, strategic, and proactive. Additionally, the candidate should have strong knowledge of analytics tools and data visualization, preferably in news, media, or e-commerce. In this position, you will translate large and complex data sets into a suite of dashboards and reports that are clear, actionable, and scalable. You will create compelling reports and presentations using data-driven insights, catering to both analytical and non-analytical audiences. Identifying and regularly tracking KPIs that drive business objectives will be a key responsibility, as well as maintaining daily and monthly automated reports crucial to day-to-day operations for the stations. You will also develop content strategies to inform what, where, and when content should live across platforms, and develop growth strategies and best practices for streaming, digital, social, and third-party platforms. Partnering with cross-functional teams to rapidly innovate and optimize our digital business will be essential. Furthermore, you will help shape 1-year and 5-year operating plans, including creating synthesized presentations for executive management, and monitor industry trends to interpret the potential implications for the business.