Data Driven Marketing Analyst- Performance Optimization

$89,000 - $89,000/Yr

Deluxe - New York, NY

Full-time - Entry Level

New York, NY

1,001-5,000 employees

Printing and Related Support Activities

About the position

Great opportunity for spring 2025 Graduates!! (This role starts July 2025) FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation - with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions. The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders. As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Responsibilities

• Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution.
• Execute performance attribution and measurement processes and identify marketing campaign responders using Python, Java, SQL and other languages and tools.
• Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution processes and campaign results.

Requirements

• Bachelor's Degree in statistics, math, economics, or related quantitative field.
• Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
• Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint.

Nice-to-haves

• 1 year of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.
• Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once.
• Exceptional attention to detail and accuracy.
• Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences.

Benefits

• Equal Opportunity / Affirmative Action employer
• Reasonable accommodation for job seekers with a disability