Data Engineer - Web Analytics

Rocket Companies

Full-time - Mid Level

11-50 employees

About the position

As a Data Engineer - Web Analytics within Growth Engineering, you will be responsible for managing analytics data collection for Rocket's digital products and creating A/B Test experiments aimed at enhancing user engagement and conversion rates. This role empowers you to make a significant impact while developing your career in a supportive environment that values innovation and collaboration.

Responsibilities

• Work with Product Management and S&A teams to create specifications for analytics tracking.
• Collaborate with multiple technology streams to optimize and integrate analytics data collection.
• Automate testing of analytics tracking in collaboration with Engineers.
• Create and configure new events in Adobe Launch and Adobe Analytics.
• Ensure the analytics strategy aligns with RKT strategies.
• Create Adobe dashboard reports.
• Continuously seek improvements in the analytics data collection process.
• Monitor analytics for anomalies in the data.
• Implement server-side and client-side integrations using tag manager.

Requirements

• 5+ years of experience in web development.
• 4+ years of experience with tag management systems (Adobe Launch).
• Proficient in HTML, CSS, and JavaScript.
• Experience with Adobe Experience Platform (AEP) and Adobe Web SDK.
• Solid understanding of APIs.
• Experience in pixel implementation.
• Familiarity with modern front-end technologies like React and Angular.
• Expertise in debugging and troubleshooting applications.
• Proficient in Adobe Analytics or similar analytical tools.
• Experience in creating reporting dashboards and metrics/segment creation.

Nice-to-haves

• Knowledge of web page speed optimization.
• Familiarity with Google Analytics 4 implementation.
• Experience with Amplitude and segmentation tools.
• Experience integrating analytics tracking into native mobile apps (iOS and Android).
• Knowledge of Typescript, NextJS, and GraphQL.
• Experience with A/B Testing and experimentation tools (Adobe Target).
• Experience with CI/CD and automated deployments.
• Experience in an Agile working environment.

Benefits

• Medical, dental, and vision benefits.
• 401K retirement plan.
• Paid time off (PTO).
• Annual bonus eligibility.