Data Engineer - Web Analytics

Rocket Companies - Detroit, MI

Full-time - Mid Level

Detroit, MI

51-100 employees

About the position

As a Data Engineer - Web Analytics within Growth Engineering, you will be responsible for handling analytics data collection for Rocket's digital products and creating A/B Test experiments aimed at enhancing user engagement and conversion rates. This role empowers you to make a significant impact while developing your career in a supportive and innovative environment.

Responsibilities

• Work with Product Management and S&A teams to create specs for analytics tracking.
• Collaborate with multiple technology streams to optimize and integrate analytics data collection.
• Work with Engineers to automate testing of analytics tracking.
• Create and configure new events in Adobe Launch and Adobe Analytics.
• Ensure the analytics strategy aligns with RKT strategies.
• Create Adobe dashboard reports.
• Continuously seek improvements in the analytics data collection process.
• Monitor analytics for anomalies in the data.
• Implement server-side and client-side integrations using tag manager.

Requirements

• 5+ years of experience in web development
• 4+ years of experience with tag management systems (Adobe Launch)
• Proficient in HTML, CSS, JavaScript
• Experience in Adobe Experience Platform (AEP) and Adobe Web SDK
• Solid understanding of API
• Experience in Pixel implementation
• Experience in modern front-end technologies like React, Angular
• Expertise in debugging and troubleshooting applications
• Proficient in Adobe Analytics or any analytical tool
• Experience in creating reporting dashboards
• Experience in metrics and segment creation
• Experience in Reporting Suite administration.

Nice-to-haves

• Knowledgeable in web page speed optimization
• Knowledgeable in Google Analytics 4 implementation
• Knowledge in Amplitude and segmentation tools
• Experience integrating analytics tracking to native mobile apps (iOS and Android)
• Experience with Typescript, NextJS, GraphQL
• Experience in A/B Testing and experimentation tools (Adobe Target)
• Experience with continuous integration and continuous delivery (CI/CD) and automated deployments
• Experience in an Agile working environment.
• Experience with server-side and client-side integrations for Pixels.

Benefits

• Medical, dental, and vision benefits
• 401K retirement plan
• Paid time off
• Annual bonus eligibility
• Support for health and well-being of employees and their families.