Insurify - Cambridge, MA

posted 4 days ago

Full-time - Mid Level
Cambridge, MA
Insurance Carriers and Related Activities

About the position

The position involves driving the data content strategy for Insurify, focusing on creating compelling narratives from proprietary data sources to enhance media presence and establish the company as a leading source of insurance data. The role requires a blend of data analysis, content creation, and collaboration with various stakeholders to produce engaging and insightful content that resonates with the audience and garners media attention.

Responsibilities

  • Dive deep into proprietary data sources to find and write stories that interest the media.
  • Gather and analyze public data and research to balance topical and tangential content topics.
  • Keep track of topics and trends in the media to understand how our data, content, studies, and reports can pick up on trending topics.
  • Program surveys to gather qualitative and quantitative insights.
  • Play a key role in creating a proactive content strategy that drives media attention and builds authority.
  • Analyze competitor content and successes to identify opportunities for improvement.
  • Drive the data content strategy and creation for auto, homeowners, and other insurance verticals related to personal finance.
  • Own the whole process of data content creation from ideation to data analysis to writing.
  • Identify opportunities to collaborate with stakeholders to launch new data content.

Requirements

  • 2+ years of data writing and data analysis experience.
  • Experience with digital PR and motivation to get insights reported on by the media.
  • Proficiency in SQL, Python, or R.
  • Strong writing and communication skills.
  • Analytical mindset with a focus on understanding the 'why' behind questions.
  • Detail-oriented with an understanding of audience engagement.
  • Ability to employ AP style and active voice in writing.
  • Experience acting as an expert source for media interviews, including TV (preferred, not required).

Nice-to-haves

  • Experience with digital PR.
  • Familiarity with media engagement strategies.

Benefits

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time and donation matches
  • Catered lunches in the office
  • Free snacks and beverages every day in office
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