McKinsey - Atlanta, GA
posted 2 days ago
About the position
You'll be working in one of our offices in North America within our Growth, Marketing & Sales practice. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM, pricing, and sales and channel management. Our Practice offers an exceptional opportunity to work at the intersection of marketing, sales and consulting. Focusing on issues like redefining marketing and sales operations and commercial transformation, our people help clients build capabilities and transform how companies go to market - moving them to customer centric organizations. You will collaborate with colleagues and clients to create new strategies across a wide platform of projects, from customer life-cycle management, MROI, pricing and promotions, marketing mix modeling, to analytic transformation. In this role, you will help to expand our current analytics capabilities and architect new strategies and applications within a dynamic innovative organization. You will shape the future of what data-driven organizations look like, drive processes for extracting and using that data in creative ways, and create new lines of thinking within an infinite number of clients and situations, with an eye on optimizing every aspect of our clients' marketing practices. Through the measurement, manipulation, reporting and dissemination of broad sets of data, you will create valuable, transformative business strategies. You'll apply and advise teams on the state-of-the-art advanced analytic and quantitative tools and modeling techniques in order to derive business insights, solve complex business problems and improve decisions. As a core member of the consulting team, you'll conduct deep analytics on a broad set of client and external data and play a lead role in team problem solving through findings and insights from that analysis. You'll also have the opportunity to lead and support the development of knowledge for our firm's analytics group. You may do this by creating a roadmap for a greater understanding of analytics and its impact in the consulting population or by partnering with other analytics consultants to ensure timely and effective methods on the extraction, assembly and transfer of broad, complex sets of data.
Responsibilities
- Collaborate with colleagues and clients to create new strategies across various projects.
- Expand current analytics capabilities and architect new strategies and applications.
- Drive processes for extracting and using data creatively.
- Create transformative business strategies through data measurement and manipulation.
- Apply advanced analytic and quantitative tools to derive business insights.
- Conduct deep analytics on client and external data.
- Lead team problem solving through analysis findings and insights.
- Support the development of knowledge for the firm's analytics group.
Requirements
- Advanced degree (MS, PhD) in economics, mathematics, physics, statistics, operations research or equivalent experience.
- 4+ years of experience with advanced analytics and statistical techniques.
- Experience in driving sales excellence using analytics.
- Experience designing and running agile analytics programs.
- Confidence dealing with less-than-perfect data.
- Experience in mixed modeling and big data techniques is desirable.
- Experience in probability theory, optimization techniques, and algorithms.
- Familiarity with Advanced Analytics software tools (e.g. Python, R, SPSS, Alteryx).
- Ability to identify implications and drive toward business recommendations.
- Strong communication skills with the ability to present clearly and concisely.
- Strong multi-tasking abilities and flexibility in a fluid environment.
- Team-oriented and collaborative approach.
Nice-to-haves
- Experience in mixed modeling and working with big data techniques is desirable.
