Meta - Menlo Park, CA
posted 5 months ago
The Creator Marketing team at Meta plays a crucial role in connecting creators with their audiences and facilitating their growth through various tools and features. The Data Scientist in this team will be instrumental in understanding the experiences of creators on Meta's platforms, which is essential for guiding them towards key features and enhancing their overall experience. This position requires a deep understanding of data, human behavior, marketing, product development, and engineering. The Data Scientist will conduct experiments, develop models, and provide insights into the creator base, identifying opportunities and evaluating the effectiveness of marketing strategies. The ideal candidate will thrive in a fast-paced environment, demonstrating a passion for problem-solving and delivering data-driven insights. In this role, the Data Scientist will apply multiple statistical approaches and write elegant, reproducible code to execute analyses. They will leverage large amounts of structured data to gain insights into customer interactions with Meta's products and services. The Data Scientist will proactively identify opportunities to enhance the creator experience across Meta's applications. They will lead the measurement, analysis, and interpretation of results, collaborating with cross-functional teams to identify new opportunities that require modern analytical techniques. Additionally, the Data Scientist will design and execute experiments, such as A/B testing, and communicate insights and recommendations to marketing leads to influence strategic decision-making.