Tiktok - Mountain View, CA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. As TikTok continues to grow rapidly on a global scale, we are focused on developing an industry-leading ads measurement product. The Lift Measurement team is dedicated to helping marketers understand the true business value generated by TikTok across all their paid channels. To achieve this, we are building a suite of incrementality measurement products that will provide advertisers with insights into their performance on the TikTok platform. We are seeking an experienced data scientist to join our team, focusing on the development of digital ad measurement products. This role will involve applying experimental design and causal inference methodologies to help advertisers accurately measure their business value derived from TikTok ads. The successful candidate will be responsible for designing and analyzing lift experiments, conducting research to enhance our experimentation platform, and identifying opportunities for new or improved ad measurement products. In this position, you will collaborate with cross-functional teams, including engineers, product managers, and product marketing, to drive product improvements and influence product roadmaps. Your expertise in statistical methodologies and data analysis will be crucial in developing and validating innovative solutions to measurement challenges. We are looking for someone who can work independently in a fast-paced environment and has a strong analytical mindset, along with a passion for digital advertising measurement.