Tiktok - San Jose, CA
posted 4 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy to over 1 billion users globally. The TikTok Monetization Products data science team plays a crucial role in enabling data-driven decision-making to drive monetization and sustainable revenue growth. The Search Ads team specifically focuses on enhancing ad solutions to better monetize TikTok's search product, requiring quantitative expertise to evolve and meet the needs of advertisers and users alike. Data scientists within this team are embedded in the product team, responsible for setting product goals, driving growth, and designing experiments to identify opportunities and risks. As a Data Scientist for TikTok Ads, you will inform, influence, support, and execute product decisions through data. Your expertise in quantitative analysis, data mining, and data presentation will help you understand customer interactions with ad products. You will collaborate with various teams, including Product, Engineering, User Research, and Design, to solve problems and identify trends. Additionally, you will work closely with data engineering to build and maintain reports, dashboards, and metrics that monitor product performance and derive insights. Your technical skills in quantitative analysis and experimentation will be essential in developing strategies that serve billions of users and millions of businesses.