Data Scientist

Latentview Analytics - San Jose, CA

Full-time - Mid Level

San Jose, CA

Professional, Scientific, and Technical Services

About the position

LatentView Analytics is seeking a Marketing Data Scientist with over 5 years of experience to analyze large volumes of marketing data, identify trends, and provide insights to optimize marketing strategies. The role involves collaboration with cross-functional teams to build predictive models and deliver actionable recommendations that enhance marketing performance and ROI.

Responsibilities

• Analyze marketing data to identify patterns and trends
• Collaborate with cross-functional teams to gather data and insights to improve the accuracy of the models
• Provide insights and recommendations on marketing strategies and tactics to optimize performance and ROI
• Develop and deliver regular reports on marketing performance, including key metrics and trends
• Monitor and track the effectiveness of marketing campaigns and make recommendations for adjustments as needed
• Collaborate with marketing and product teams to design and execute A/B tests and experiments
• Stay up-to-date with emerging technologies and industry trends in data science and marketing analytics.

Requirements

• Bachelor's degree in computer science, statistics, economics, or related field
• 5+ years of experience in marketing analytics or related field
• Strong SQL skills
• Strong analytical skills, with experience in statistical modeling and data analysis
• Proficient in statistical software such as R or Python
• Strong communication and collaboration skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Attention to detail and ability to work with a large data set.

Nice-to-haves

• Prior experience with setting up & measuring experiments
• Prior experience with attribution modeling, conversion tracking/measurement
• Prior experience with building ROI models
• Prior experience in building predictive / propensity models
• Ability to build impactful stories from data
• Ability to handle stakeholders independently and work cross-functionally.