Database Marketing Analyst

Choctaw Nation Of Oklahoma - Durant, OK

Full-time - Entry Level

Durant, OK

10,001+ employees

Administrative and Support Services

About the position

The Database Marketing Analyst plays a crucial role in analyzing player and database trends to support marketing efforts, including direct marketing initiatives. This position involves generating detailed reports, conducting pro and post forma analyses of promotions and events, and communicating findings to management. The analyst is responsible for compiling trend analyses and identifying areas of success or concern, ultimately contributing to the strategic marketing decisions of the organization.

Responsibilities

• Create pro/forma analysis of marketing programs and campaigns before execution to determine expected profitability.
• Produce comprehensive reviews of the impact of all Marketing Promotions and Special Events.
• Generate monthly tracked play and player tier summary reports for all revenue streams.
• Produce monthly direct marketing redemption reports showing redemption habits and associated play with all offers issued.
• Create monthly and ad hoc reports from the Accounting and Player Tracking systems for each property outlining their progress towards achieving annual goals.
• Produce reports showing the performance of new members, redemption of free play grouped by usage type, and tracked play by geography to highlight growth and contraction markets.
• Create monthly summary reports detailing play by main database segments and communicate findings.
• Produce direct marketing and promotional lists from player tracking or data warehouse systems based on specific marketing and player development campaigns.
• Generate player summary reports and collaborate with Player Development management to assign players to the appropriate staff in the player tracking system.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, accounting, finance, business administration, or related field and one or more years of database marketing/analytics experience, OR five years of directly related experience in lieu of education.
• Advanced Microsoft Office skills including higher level functions in Excel such as Pivot Tables, sumifs, nested formulas, V/H lookups, macros, graphing, etc.
• Ability to read, analyze, interpret and make recommendations based on statistical reports.
• Ability to maintain organization, meet deadlines, and possess integrity, confidentiality, and discretion in handling confidential information.

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave
• Employee assistance program
• Employee prescription program
• CNO Paid Life Insurance
• Teladoc
• On Site Dental Clinics (Jet Dental)
• On Site Mammogram Services
• Free diabetes and hypertension monitoring benefit (Livongo)
• Accolade- Concierge Benefits Program
• Wellness Program that equals savings on health insurance cost (Virgin Pulse)
• Maternity Care Program