Database Marketing Analyst

$54,450 - $68,750/Yr

Maryland Live! Casino & Hotel - Hanover, MD

Part-time,Full-time - Entry Level

Hanover, MD

Accommodation

About the position

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. While reporting to the Loyalty Marketing Director, you will ensure the integrity and success of the Maryland Live! player tracking databases.

Responsibilities

• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
• Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
• Assist in Program Proformas and Postformas.
• Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
• Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player's activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in timely fashion.
• Other duties as assigned

Requirements

• A four (4)-year degree in related fields or equivalent work experience.
• One (1) to three (3) years of experience in database marketing and data analysis.
• Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.
• Ability to read and write SQL.
• Strong Excel Skills.
• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
• Ability to maintain a pleasant, friendly, and welcoming attitude.
• Ability to maintain mental concentration for significant periods of time.
• Flexible schedule.
• Team player.

Benefits

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents.
• Free Basic Life Insurance.
• Free Short Term & Long-Term Disability.
• Generous retirement savings options.
• Paid Time Off.
• Tuition Reimbursement.
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only).
• Training and pathways for career growth.
• Robust Rewards & Recognition Programs.
• Annual Merit Based Pay Increases.
• Discretionary Performance Bonuses.
• Discretionary Service Bonuses.
• Free parking.
• Free food and discounted meals.
• Live! Hotel, Food & Beverage, and Entertainment Discounts.