Database Marketing Manager 5123

Creative Circle - Scottsdale, AZ

Full-time - Mid Level

Remote - Scottsdale, AZ

Administrative and Support Services

About the position

The Database Marketing Manager will be responsible for developing and implementing strategies to engage and retain customers for a health and wellness client. This hybrid role involves working onsite three times a week in Scottsdale, AZ, with the potential for full-time employment in the future. The manager will oversee the database marketing team and execute various marketing programs across email and mobile platforms.

Responsibilities

• Develop strategies to activate, engage, retain, and cross-sell to customers.
• Create end-to-end promotional and lifecycle-based communications programs for customer segments.
• Run operations of the database marketing team.
• Implement lifecycle strategies, marketing automation, user segmentation/scoring, and surveys.
• Support content management strategy and identify gaps in available content and sales tools.
• Develop and manage a dynamic campaign calendar based on approvals and key dates.
• Execute A/B split tests, audience splits, and dynamic personalization for campaigns.

Requirements

• 5+ years of hands-on email, lifecycle, marketing automation or CRM marketing experience.
• Experience in campaign and journey development, dynamic content, and personalization in email and SMS platforms.
• 2+ years' experience leading teams.
• MLM / network marketing experience is preferred.
• Familiarity with Dotdigital, HubSpot, or Salesforce.
• Knowledgeable using Workfront or similar project management software.
• Excellent time management and communication skills.

Nice-to-haves

• Experience with project management software.
• Strong analytical skills for campaign performance assessment.

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave based on state or city laws
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length of service