Database Marketing Manager - Senior

H&R Block - Kansas City, MO

Full-time - Senior

Kansas City, MO

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Senior Database Marketing Manager at H&R Block is responsible for leveraging data management and marketing analytics to execute targeted marketing campaigns while ensuring compliance with industry regulations. This role involves querying client and operational data, coordinating initiatives with various stakeholders, mentoring team members, and identifying opportunities for data enhancements to meet evolving marketing needs.

Responsibilities

• Query client and operational data from various sources to segment clients and execute marketing campaigns.
• Ensure compliance with industry regulations and complete analyses to answer stakeholder questions.
• Coordinate initiatives with internal customers, technical teams, external agencies, vendors, and other stakeholders.
• Mentor team members to develop their skills and knowledge in marketing data management.
• Identify opportunities for data enhancements to meet evolving marketing needs.
• Maintain thorough documentation of processes, decisions, and issues.
• Evaluate the impact and effectiveness of marketing programs in achieving their stated objectives, including lead flow, lifetime value, and retention.
• Stay updated on the latest tools and technologies in data analytics and marketing automation.

Requirements

• 10+ years of working experience in growth marketing or business operations roles.
• Experience in relational databases, SQL, and data warehouses.
• Rigor in high code quality, testing, and other best practices.

Nice-to-haves

• Knowledge of Salesforce CRM, digital media platforms, and Adobe Analytics is a big plus.
• Knowledge of marketing performance testing approaches, such as A/B testing, incrementality, attribution, etc.