Database Marketing Manager

Atlantis Casino Resort Spa - Reno, NV

Full-time - Entry Level

Reno, NV

Accommodation

About the position

The Database Marketing Manager at Atlantis Casino Resort Spa is responsible for the preparation, design, execution, and analysis of email marketing, direct mail campaigns, and other marketing programs. This role involves validating data proofs for direct mail campaigns, developing strong relationships with internal departments and external vendors, and ensuring the integrity of the database used for marketing efforts.

Responsibilities

• Assist in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino.
• Utilize Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources to develop queries and procedures for extracting and communicating required information.
• Assist in the planning and implementation of casino kiosk promotions.
• Work closely with Marketing on the planning and implementation of direct mail and email marketing, including proofreading all invites and any relevant collateral.
• Work closely with Monarch Rewards Desk and VIP Hosts on guest related inquiries.
• Coordinate direct mail projects with mail vendor and Art Department.
• Responsible for database integrity (security, data cleansing, NCOA, etc.).
• Review and monitor results from promotions to determine effectiveness and revenue generating impact.
• Perform other incidental and related duties as required and assigned.

Requirements

• Degree in Computer Science, IS, IT or Marketing or the equivalent
• Previous Casino Marketing experience preferred
• Excellent analytical skills, and high competency in a variety of reporting/analysis programs
• Good communication skills both verbal and written
• Ability to obtain a Nevada Gaming Registration

Benefits

• Comprehensive benefits (medical, dental, vision, supplemental coverage)
• 401K retirement savings plan + discretionary match
• Education Tuition Reimbursement Program
• Scholarship Opportunity
• Paid Vacation
• Holiday Pay
• Recreation /Fitness Discounts
• Weekly Resort Prizes
• Career Development and Training Workshops
• FREE daily meal
• Internal Advancement