Database Program Manager

Shakopee Mdewakanton Sioux Community - Prior Lake, MN

Full-time - Mid Level

Prior Lake, MN

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Database Program Manager is responsible for segmentation, analysis, and making recommendations to enhance the database marketing strategy for the SMSC Gaming Enterprise. Utilizing analysis to identify new trends and make suggested changes to the reinvestment of our Club M guests, this strategic thinker will help drive incremental revenue from marketing initiatives, including, but not limited to areas such as promotions, VIP events, entertainment, and events.

Responsibilities

• Manage numerous projects related to database marketing.
• Conduct segmentation and analysis to enhance marketing strategies.
• Identify new trends and suggest changes for reinvestment in Club M guests.
• Drive incremental revenue from marketing initiatives.
• Oversee direct mail campaigns in a CRM platform.
• Utilize advanced marketing and analytical software.

Requirements

• Bachelor's degree in Marketing, Finance, Engineering, Statistics, Mathematics, Business, or Accounting.
• Three or more years of experience in Database Marketing.
• One or more years of Digital Marketing experience with a marketing automation platform.
• Strong knowledge of database/direct mail program design, production, and fulfillment.
• Strong analytical skills including financial modeling and statistical analysis.
• Expert-level experience with SQL and Excel.
• Excellent verbal and written communication skills.
• Excellent organizational skills.

Nice-to-haves

• Preferred experience in the casino industry.
• Preferred experience with Business Intelligence tools.
• Experience with advanced marketing and analytical software such as VizExplorer, Adobe, Tableau.

Benefits

• Health and dental insurance plans with HSA and FSA options.
• On-campus health and vision clinics.
• Generous paid time off.
• Retirement plans with 6 percent dollar-for-dollar matching.
• Maternity and bonding parental leave options.
• Short- and long-term disability.
• Life insurance.
• Employee perks and discounts.
• Wellness opportunities.