Dealer Enablement Manager

Sunrun - Boston, MA

Full-time - Mid Level

Boston, MA

Specialty Trade Contractors

About the position

As a Sr. Affiliate Dealer Enablement Manager at Sunrun, you will play a pivotal role in strategizing, developing, and executing initiatives that empower our Regional Partnerships and their dealers to effectively sell Sunrun's products. This position is crucial for driving the success of our dealer network and ensuring that they have the necessary tools and support to achieve their sales goals. You will report directly to the Account Executive and will be responsible for managing dealer relationships, supporting day-to-day top-of-funnel generation and conversion activities, and ensuring seamless onboarding and activation processes for new dealers and representatives. Your responsibilities will encompass a wide range of activities aimed at educating, supporting, and enabling Affiliate Partners and their Dealer/Rep network. You will be tasked with generating and optimizing top-of-funnel activities to enhance lead generation and conversion rates. This includes driving conversions from opportunity generation to customer signature and final order completion through strategic initiatives. You will maintain a strong presence in the field, committing to approximately 50% travel to engage directly with dealer leaders, managers, and representatives. Building and nurturing relationships with the network will be essential to provide day-to-day support and drive successful top-of-funnel activities and conversions. In addition, you will implement and execute Dealer Playbooks, ensuring alignment with established strategies and goals. You will also be responsible for enrolling dealers in monthly promotions and initiating sales training sessions to enhance their product knowledge and sales techniques. As the first point of contact for ongoing onboarding needs, you will facilitate successful partnership launches and oversee the activation process for representatives. Keeping the Affiliate rep network informed of market trends, product strategies, and opportunities for enhanced sales performance will also be part of your role, along with conducting market and competitive analysis to provide insights for weekly sales forecasting. Your position will also involve providing project-level support and assisting in resolving issues related to Rules of Engagement (ROE) and Code of Conduct violations, ensuring that any challenges faced by dealers or representatives are addressed promptly and effectively.

Responsibilities

• Generate and optimize top-of-funnel activities to enhance lead generation and conversion rates.
• Drive conversions from opportunity generation to customer signature and final order completion through strategic initiatives.
• Maintain a strong presence in the field, committing to approximately 50% travel to engage directly with dealer leaders, managers, and reps.
• Own and nurture relationships with the network to provide day-to-day support, driving successful top-of-funnel activities and conversions.
• Implement and execute Dealer Playbooks, ensuring alignment with established strategies and goals.
• Enroll dealers in monthly promotions and initiate sales training sessions to enhance product knowledge and sales techniques.
• Serve as the first point of contact for ongoing onboarding needs, training, and escalations for new reps and dealers.
• Facilitate successful partnership launches during onboarding and oversee the activation process for representatives.
• Keep the Affiliate rep network informed of market trends, product strategies, and opportunities for enhanced sales performance.
• Conduct market and competitive analysis, gather field intelligence, and provide inputs for weekly sales forecasting.
• Provide project-level support and assist in resolving issues related to ROE and Code of Conduct violations.

Requirements

• Bachelor's degree or equivalent work experience.
• Bilingual in Spanish and English Required.
• Minimum of 5 years experience in dealer or affiliate partnership enablement, with a track record of driving successful sales initiatives.
• Willingness to commit to approximately 50% travel for field engagement.
• Strong interpersonal skills and the ability to manage relationships with various stakeholders.
• Exceptional organizational and multitasking abilities, capable of handling multiple projects simultaneously.
• Proficient communication skills, both verbal and written, to effectively convey information to diverse audiences.
• Familiarity with sales forecasting, market analysis, and resolving partnership-related issues is advantageous.

Nice-to-haves

• Experience in the renewable energy sector.
• Knowledge of CRM software and sales enablement tools.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Paid time off (PTO)